Source: http://www.campaignbrief.com/
While we’re trying to keep insects out of our homes because we consider them pests, others are encountering them in a totally different way – in their ice cream!
The next time you’re in the mood for a delicious ice-cream, you may want to head to The Economist’s latest experiential marketing campaign in Melbourne on 24th November, but if you prefer your’e ice-cream insect free, you may want to give this one a miss.
For the brave at heart if you go to Melbourne CBD, you can enjoy a free ice cream from The Economist with flavours like Scurry Berry, a fruity ice cream with a mix of insect bits, and the smooth and chocolatey Choc Hopper, containing real grasshopper chunks.
The ice cream cart will promote an article published in The Economist entitled “Why Eating Insects Makes Sense.” It explores the possibility of people consuming more insects and less meat as the global population closes in on 11 million at the end of the century.
The Economist hopes the marketing strategy will educate their potential subscribers about the benefits of eating insects. The publication tackles a wide range of thought-provoking topics, not just business, financial, and political issues.
Read more at http://www.campaignbrief.com/2015/11/the-economist-offers-up-free-i.html